But gone are the days when slapping a site up was an assurance that traffic will appear from the ether. With competitors as intense as ever, the "if you construct it they will come" mentality just will not suffice. Unlike social networks or paid advertisements, people do not run throughout your site during the course of their typical daily activities online.
And if you're not ranking on page one, you're missing out on out on the 97% of web traffic that never bothers to click past the very first page. The most basic way to grow traffic to your website is to tell everyone about it. Print the URL of your website on your organization cards and at the bottom of all your marketing products.
Place a link to your site on your social media pages and anywhere else you can think about. But the most reliable way to boost your site's online exposure and ranking is by using a search engine optimization (SEO) strategy that concentrates on website optimization as well as high quality link structure and material.
People see the value you offer and even share it with pals. Paid advertisements are another way to get your service in front of individuals who aren't already in your circle. You don't want to go TOO broad with the funnel, so make sure your ads and material are relevant to the perfect client you want to draw in.
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