But gone are the days when slapping a site up was a guarantee that traffic will appear from the ether. With competitors as intense as ever, the "if you construct it they will come" mindset just won't cut it. Unlike social media or paid advertisements, people don't stumble upon your website during the course of their normal day to day activities online.
And if you're not ranking on page one, you're missing out on the 97% of web traffic that never ever troubles to click past the first page. The most basic way to grow traffic to your website is to inform everyone about it. Print the URL of your site on your organization cards and at the bottom of all your marketing materials.
Place a link to your website on your social media pages and anywhere else you can consider. The most efficient way to reinforce your website's online presence and ranking is by utilizing a search engine optimization (SEO) method that focuses on website optimization as well as high quality link structure and material.
Individuals see the worth you use and even share it with friends. Paid ads are another way to get your company in front of people who aren't currently in your circle. You don't want to go TOO large with the funnel, so make sure your advertisements and material are appropriate to the perfect client you want to attract.
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