But gone are the days when slapping a website up was an assurance that traffic will appear from the ether. With competitors as strong as ever, the "if you build it they will come" mentality just won't cut it. Unlike social networks or paid advertisements, individuals don't run throughout your site during the course of their normal daily activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever bothers to click past the first page. The easiest way to grow traffic to your website is to tell everyone about it. Print the URL of your site on your service cards and at the bottom of all your marketing materials.
Place a link to your website on your social media pages and anywhere else you can consider. The most efficient way to reinforce your website's online exposure and ranking is by employing a search engine optimization (SEO) technique that focuses on website optimization as well as high quality link structure and material.
Individuals see the worth you offer and even share it with good friends. Paid ads are another way to get your organization in front of people who aren't already in your circle. In either case, you don't wish to go TOO broad with the funnel, so make sure your ads and content relate to the ideal customer you wish to attract.
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